Thesis
Beginning in 1940 in San Bernardino, the Mcdonald's Corporation rose to great heights from Ray Kroc's leadership and vision for success. With proper marketing techniques, he introduced his franchise internationally, leaving a lasting impact on advertisers, farmers, customers' dietary habits, and the fast food business as a whole. Through these actions, his legacy revolutionized the industry and brought a part of the Western world abroad.
“The quality of a leader is reflected in the standards they set for themselves.” -Ray Kroc