Influence Abroad
"In a process dubbed globalization, McDonald's attempts to promote its brand while keeping local cultures intact. Some people contend that McDonalds does affect the cultures it touches, but rather than hurting them, the restaurants actually benefit these cultures with lifestyle improvements." -How Stuff Works
Through Kroc's guidance, McDonald's became a global icon. The values and practices he had emphasized would now affect every major continent in the world, influencing people's culture and lifestyles. To many, it was a sign of prosperity; it gave people a sense of pride to have a part of the Western world in their own homes.